2009年6月17日 星期三

Session 4: Answer

Find one example of Internet marketing that you think is particularly effective and one example that is ineffective. Explain your reasons, for example, you can describe how well the effective example takes advantage of the Internet's properties (e.g. interactivity, personalization, greater hold on user's interest). For the ineffective ad, you may describe how you can improve on it.

Answer: I think facebook is a particularly effective example of internet marketing.
Facebook is a free-access social networking website that is
operated and privately owned by Facebook, Inc. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. Facebook also concern on interactive and personalization, people can also add friends and send them messages, and update their personal profiles to notify friends about themselves. Besides peoples can build-up their own application or mini-games for other user, which can greater hold on user's interest. Facebook is now the largest social networking site.

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  1. You may also describe some of the methods that Facebook uses to attract people or new members to its web site. One effective method they use is "viral marketing", where existing members are given a way to invite all the people in their address book to join the social networking site.

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